Active Campaign

Unlock the power of your marketing data by connecting to Active Campaign. This integration allows you to seamlessly access and analyze your marketing campaigns, contacts, and automation workflows, enabling you to make data-driven decisions that enhance your marketing strategies.


Why Connect Active Campaign?

  • Centralize Marketing Data: Aggregate your marketing metrics in one place for comprehensive analysis.
  • Enhance Campaign Performance: Monitor and optimize your campaigns based on real-time data insights.
  • Streamline Workflows: Automate data flows between Active Campaign and your analytics tools to save time and reduce manual effort.

Sample Use Cases

  • Campaign Performance Analysis: Evaluate the effectiveness of your email campaigns by analyzing open rates, click-through rates, and conversion metrics.
  • Contact Segmentation: Use data from Active Campaign to segment your audience based on engagement levels, allowing for targeted marketing efforts.
  • Automation Workflow Optimization: Assess the performance of your automation workflows to identify bottlenecks and improve user engagement.
  • Lead Tracking: Monitor the journey of leads through your sales funnel by integrating deal and contact data for better conversion strategies.
  • Reporting and Dashboards: Create comprehensive reports and dashboards that visualize your marketing performance over time, helping stakeholders make informed decisions.

Basic Information

  • Kind ID: source:Active Campaign@2.0.0
  • Schema Discovery: Not supported
  • Category: No description available.

Expected Data

This source provides the following datasets:

DatasetDescription
AccountNo description available.
AddressesNo description available.
Automation ContactsNo description available.
AutomationsNo description available.
CampaignsNo description available.
Campaigns Bounce ListNo description available.
Campaigns Bounce TotalsNo description available.
Campaigns Forward ListNo description available.
Campaigns Forward TotalsNo description available.
Campaigns Link TotalsNo description available.
Campaigns Links ListNo description available.
Campaigns Open TotalsNo description available.
Campaigns Opens ListNo description available.
Campaigns Paginatior PrivateNo description available.
Campaigns Paginatior PublicNo description available.
Campaigns Unopen TotalsNo description available.
Campaigns Unopens ListNo description available.
Campaigns Unsubscription TotalsNo description available.
Campaigns Unsubscription ListNo description available.
ContactsNo description available.
Contacts OrganizationsNo description available.
Deal PipelinesNo description available.
Deal StagesNo description available.
DealsNo description available.
FormsNo description available.
GroupsNo description available.
ListsNo description available.
Message TemplatesNo description available.
MessagesNo description available.
SegmentsNo description available.
TagsNo description available.
TasksNo description available.
Track EventsNo description available.
Track SitesNo description available.
UsersNo description available.
WebhooksNo description available.

Source Inputs

InputTypeRequiredDescription
NamestringYesName of this source.
API KeypasswordYesLog into Active Campaign and navigate to Settings > API Key.
Base URLstringYesFrom the same page as your API Key your Base URL can be found listed as API URL.

Authentication

To authenticate with Active Campaign, you will need to provide your API Key and Base URL as specified in the Source Inputs section.